What was the brief?
Deliver a one day workshop to help technology professionals, drawn from a variety of departments, to use storytelling techniques to better convey the value of their products and services.
What did I do?
Creation of dynamic, interactive and participative course syllabus and materials
Monitoring of group and individual work
Q&A (English & German)
Evaluation of final presentations
I also ran an initial 45 minute taster session in Berlin.
What was the outcome?
At the end of the session, participants felt better able to apply the principles of storytelling to their presentations, to engage their audiences, and gain buy-in.