What was the client’s brief?
McKinsey Digital Experience Studios are a network of studios "where clients can be inspired by new technologies, enlightened by peers and best practices, and connected with thought leaders from around the world". Early in 2019 they opened a studio in Berlin, and I was asked to co-host the launch event, and interview some of the partners on stage, to help introduce McKinsey's work to the local startup community, and a different kind of audience to their typical clientele.
What did I do?
-Researched, and visited, the Digital Experience Studio, so I could get a first-hand understanding of the space and its function
-Introduced each of the partners
-Moderated a panel discussion
-Handled audience Q&A