What was the client’s brief?
Fly to Georgia for one week. Follow the team around. Shoot compelling footage of the team training. Interview the athletes (in Georgian and English).
What did we do?
Assembled a very lightweight kit for rapid "guerilla'' style shooting. Followed the team for one week, ensuring that we had strong footage of each athlete.
The footage was then released on YouTube and facebook, and went viral.
Some of the material is still to be released. Watch this space!