ADIDAS

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We shot exciting video and photographic content for YouTube and social media, telling the story of the ADIDAS-sponsored athletes on the Georgian men's judo team preparing for the World Championships.

Project details

CLIENT

ADIDAS

COMPLETION

2017-19

LOCATION

Kvareli, Georgia

DISTRIBUTION 

YouTube & Facebook

What was the client’s brief?

Fly to Georgia for one week. Follow the team around. Shoot compelling footage of the team training. Interview the athletes (in Georgian and English).

What did we do?

Assembled a very lightweight kit for rapid "guerilla'' style shooting. Followed the team for one week, ensuring that we had strong footage of each athlete.

The footage was then released on YouTube and facebook, and went viral.

Some of the material is still to be released. Watch this space!

Videos

Photos

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