About Project

Siemens hired me to deliver a workshop on storytelling for technology professionals at their offices in Nuremberg.

Live Project
December 2019


Deliver a one day workshop to help technology professionals, drawn from a variety of departments, to use storytelling techniques to better convey the value of their products and services.

What did I do?

Needs analysis

Creation of dynamic, interactive and participative course syllabus and materials

Monitoring of group and individual work

Q&A (English & German)

Evaluation of final presentations


I also ran an initial 45 minute taster session in Berlin.


At the end of the session, participants felt better able to apply the principles of storytelling to their presentations, to engage their audiences, and gain buy-in.

One of the participants said: 

"I’ve participated in one of Tom’s workshops focused on storytelling for technology professionals and I really liked it. It was very engaging and interactive with the perfect mix between theory and practical exercises. It’s been a while since I took the training, but I still go back to Tom’s slides for inspiration whenever I have to prepare a presentation.''- Tupac Celery, Project Manager

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